Trying to emulate the look of Fred Herzog’s work is difficult, as the images were taken at a different time, when primary colours were prominent and everything from paint, clothing, textures and processing technique just looked different. While Kodachrome simulations are usually based on Fujifilm’s Classic Chrome, I have decided to use Velvia for these simulations, as they just gave the correct reds and blues, with the correct “punch” needed to give images that old-skool look that Fred Herzog was famous for (of course, at the time he took his photos, they were the modern look!)
Rather than do a side-by-side comparison of anything, it’s easier to show examples of images used with this simulation, and point you to a selection of Fred Herzog’s work (which can be found here). Here are some examples taken from my Fujifilm X-T3.
Version 1 has slightly raised shadows for a more modern take on this classic. It focuses on the reds and blues and is perfect for everyday use.
The Settings you will need are as follows.
Push Pull Process: +1/3
Dynamic Range: DR400
Film Simulation: Velvia/Vivid
Grain Effect: Weak
Color Chrome Effect: Strong
White Balance: Auto
WB Shift: R:0 B:0
Highlight Tone: -1
Shadow Tone: +1
Noise Reduction: 0
* On X100V and newer X-Trans IV sensors with Color Chrome FX Blue, set this value to OFF (or experiment and let me know the results!)