Why I didn’t go full frame and went with Fujifilm

Around two years ago I decided that it was time for a change. I’d been shooting with various Nikon cameras (D40, D3200, D5300, D7100) over the years, alongside shooting film. I’d also had hands on with many other camera makes and different sensor sizes from micro four-thirds Panasonic cameras through to Nikon, Sony and Canon full frame cameras. Running a large photography group has also meant I’ve accumulated knowledge of many different cameras, their output and so much more over the years through images and hands on experience.

I wanted to find a system that would serve me well for years to come, cut down on size and weight and produce exceptional results in all conditions, with the ability to give me all the tools I need to get the images I need. As a sometime semi-professional photographer (I sell my services and images when needed, or when requested, but recently do a lot of educational work for free, helping other photographers), I needed something that the competition just couldn’t supply me.

And so I went Fujifilm…

I had always heard good things about Fujifilm, and they simply checked every box for what I wanted. I looked at the completion, the Nikon Z6, Canon RP and other cameras, and none of them checked as many boxes as Fujfilm. So let’s look at these checkbox’s I had to fill, and see, after two years if they lived up to expectations. Initially I went for the Fujifilm X-T20 as a taster, and then moved onto arguably the best APS-C camera available, the Fujifilm X-T3.

Low Light – Let’s get this one out of the way first. My Nikon cameras had always performed well in low light and I know cameras like the Nikon Z6, because of their larger full frame sensors (and eyeballs) are amazing at low light. I photograph a lot of sunsets and in a lot of dark insides of churches and castles, and the Fujifilm system has never yet let me down. I shoot side by side with friends who use full frame, and I’ve never once had any difficulty in competing or had images that I would be ashamed of showing side by side with theirs. There’s very little noise even at ISO6400, and even images taken at ISO12800 have been great. Usually though, with my F/1.4 and F/1.8 lenses I don’t have to go anywhere near that high an ISO and the camera handles the dark perfectly with no issues.
Dynamic Range – The great thing with Nikon was the huge amount of dynamic range that these cameras allow you to play with. I was and I am pleased with the dynamic range ability of my Fujifilm cameras. In fact using the DR400 option I’m able to gather even more dynamic range at the cost of being at ISO640, and it is just beautiful to work with.
ISO Performance – Following on from dynamic range is the all important ISO performance which I’ve already touched on in the low light section. I have had no hesitation in using any ISO with both the X-T20 and X-T3. Gone are the days where I was worried about going over ISO1600 as ISO performance is just that good!
Colour Science – All the years owning a Nikon, I never liked the way it produced greens, and for that reason alone it meant I would shoot raw even in situations where it wasn’t needed (such as family snaps etc), just so I could bypass that colouring. I looked around at many images from many cameras, and fell in love with Fujifilm’s colour science. Their film simulations are great, and have very unique feels, plus both the jpegs and raw files are a joy to edit.
Field Of View – I’m not a huge fan of ultra wide lenses, but I know they have their place. When I was with Nikon I went through a phase of photographing at 10mm (15mm full frame) and looking back at those images, and others of a similar focal length and field of view, I know I can live happily without a full frame camera if it was just about this. Currently my widest lens is 15mm (21.5mm full frame) and that’s perfect. However, going long, the 1.5x crop factor is perfect!
Frames Per Second – I was always used to shooting at 5-6 frames a second, so going to 14fps and now 30fps has been life changing. It’s not something I use all the time, but for birds, insects and taking photos of the kids running around etc, it’s a godsend! Coupled with Fuji’s “pre-shot” feature that captures around a second of images in the buffer while your shutter button is half pressed, it’s elevated photography to a whole new level.
Auto Focus – It’s no good having so many frames per second if your auto focus is not up to the task, but thankfully the auto focus and options you have for auto focus are excellent. Zone focusing is perfect for capturing birds and action, full screen tracking works like a dream, face detection is accurate and eye detect since the latest update on the X-T3 is outstanding. Combine this with great performance in lower light and it makes a huge difference. For the first time ever in a camera I’m 100% confident in the auto focus tracking ability at continuous high levels of frame rates, and I can only imagine a Sony camera would be better again if I wasn’t happy with my Fujifilm’s performance for some reason. Having 450 focus points is also game changing, it means the eye detect has a great hit ratio, not matched by cameras with lesser focus points.
Size And Weight – I wanted performance and reduced size. The X-T20 was a tiny camera with amazing performance, while the X-T3 is still nice and lightweight. Of course, it’s pointless having a smaller body if your lenses are huge, and thankfully, there’s plenty of smaller sized lenses available making the most of the system.
Video – Although I don’t shoot much video, I wanted the best video available, and the X-T3 exceeds my expectations, with 4k at 60fps and 10-bit recording with bit rates up to an incredible 400mbps. This is video that cannot be achieved on most full frame cameras, and certainly not without any add-on equipment.
Extra features – Although not always used, the benefit of features such as focus stacking, various bracketing options not available elsewhere, excellent quality EVF and back screen (the X-T20 had a great EVF, but the X-T3 has one of the best, and biggest EVF’s I’ve ever used), more user definable buttons, more user definable profiles for quick changing scenarios, front and back command dials for quick access, exposure compensation, ISO and Shutter Speed dials all making the experience enjoyable and accessible without digging into the menus.


I love all cameras, and the great thing about choosing Fujifilm is that you’re getting the best of all worlds. I believe if you’re going to get a camera that is going to last you, it needs to have a bit of everything, because over time your photography needs change. I started out as almost exclusively a landscape photographer, but after over a decade, the fun has slipped away from that and other things combined with it means I can enjoy just taking photographs.

I shoot in both raw and jpeg, and since moving to Fujifilm I’ve been using the jpegs more than ever before. They are beautiful coming out of camera, and a lot of the time they need just a little tweak at most. The raw files are also fun to edit, with plenty of dynamic range, and with that 26mp X-Trans IV sensor, I have no issue in cropping and keeping detail of the things that I photograph.

Yes, it was a difficult choice choosing between full frame or staying with APS-C, but I have not regretted that choice at all. In fact, I’ve embraced the format more knowing that the Fujifilm X-T3 can compete head to head with the best full frame cameras without any feeling of anything missing from the experience and the results.

If you’ve liked what you’ve read, please like and comment. If you look around and like the site, please subscribe so you don’t miss anything. Thank you for your support, and call back soon!

Published by Mark G.Adams

Fujifilm And Olympus Documentary Photographer, YouTuber & Blogger.

23 thoughts on “Why I didn’t go full frame and went with Fujifilm

  1. Being a Fujifilm owner and lover myself having started with a 2mp s2800 and then a HS10 10mp.

    I moved over to Canon for a while but ultimately as I looked for a camera with more to offer I didn’t hesitate to move back to Fuji and with some research and advice, some good feedback from you good self, i took the plunge and bough a Fuji XT20 (having briefly bought a XT100 but wasn’t too fussed on that one) and loved it from the set go.

    Have now purchased another great Fuji, the XH1, which even though is pretty much a similar camera in a bigger body, the weight and grip is perfect. The XH1 has a few extra features such as IBIS and a 3 way tilting rear screen which is perfect for when using the camera sideways at waiste height.

    I can’t fault the colours that either of my Fuji X Trans sensors produce, the option to use film simulation modes to replicate older style film or combine black and white with a prominent other colour just amazes me.

    I’ve not had any reason to go full frame and while Fuji is producing quality APCS cameras I may not need to.

    Liked by 1 person

    1. Exactly, I can’t wait to see that X-H1 at some point as well, as I’ve never seen one in the flesh! Thanks for the comment Adrian, hope to see you soon.


  2. I love reading your posts because they almost always reflect exactly what I’m thinking or just recently pondered myself! I still own a Nikon D750 and a 300 prime – don’t want to give that up anytime soon, but I LOVE my X-T3 and my X-T20 (for street photography). I recently started shooting more landscapes and agree that the way the fuji handles low light and dynamic range is so amazing! What do you use lens-wise for birds though? I’ve been torn about that for some time. My 55-200 doesn’t cut it. Hence the reason I still hang onto the Nikon. Thanks!

    Liked by 1 person

    1. Hiya Juliette, for my birding I use the 50-230mm. I’ll get a blog up with bird photos from this lens. It’s an incredible piece of kit for the money, and that little extra reach is worth it. Of course, the 70-300 is now out, so I’m sure that will be even better with that much more reach for Wildlife. Thank you for your kind words.


      1. Hi there! I have that lens but after researching last night, when the 70-300mm is available I might just go for that. I would love to see your bird photos!

        Liked by 1 person

  3. Thank you for your interesting comments which I heartily endorse. I have been into photography for more years than I care to think about, during which time I have owned and used Asahi Pentax, Canon and Nikon film cameras and then moved on to mirrorless years ago with a Canon and then Olympus OMD EM 5 and further upgrades in the Olympus range. Having read numerous glowing reports from Fuji owners, I decided about 6 months ago to try Fuji and purchased an X-H1. This was with a certain amount of trepidation as the various reviews for this model were less than stellar.
    In the sixty or so years that I have been into photography I have not enjoyed a camera as much as I do this X-H1. The build quality is amazing, handling and ergonomics (for me) are great and the I.Q .and colours are beyond reproach; I hardly ever shoot RAW any more because the JPEGS are that good and can easily be tweaked if necessary. This must be one of the most underrated cameras. No camera is perfect, but because the XT3 with a new sensor was released shortly after the X-H1, it was automatically relegated to an also ran by the critics resulting in low demand for this model.
    Moving to Fuji, and purchasing an X-H1, for me, was an excellent choice.

    Liked by 1 person

    1. Thank you very much Ron. The X-H1 truly is a great camera, and Fujifilm cameras in general I find are just so much fun to use, giving amazing results. I also have never used jpegs so much since moving to Fuji!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: