Photography is a fun past time for a lot of people, but sometimes it’s nice to sell a photograph. Selling requires a number of things to be successful; a great and interesting subject, the right price and a fine edit. Use the “Edit For Your Wall” philosophy and you’re on to a winner!
If one of those points is wrong, chances are you won’t sell on a regular basis. The first two points are simple enough, although you may not always be able to tell if you are right or wrong until discussing with someone who is totally impartial (such as your partner, or kids, or friends).
Point one, is the subject. You may find it totally mind blowing, but see what the reaction is from a number of people! For the second point, stick to your guns on prices for your work, people will pay whatever you ask if your work is good enough!
The final point is the hardest. You may have your own editing style, but for selling you may need to tweak your style. When people are looking for photographs to buy, they are usually looking for mostly one thing… How that photo will look on their wall! It doesn’t matter if you think you have the best photograph ever, if it’s not edited with being hung on the wall in mind, it just want be as successful.
This all depends on your subjects of course. People generally love bright and dramatic sunsets, or life-like but sharp flowers, or portraits that are complementary to the person’s features etc. Of course not all people are the same, but over time you will discover which editing technique brings more attention or more sales.
Keep it simple, edit as if the photograph is for your wall. Think what others around you would think. Try and think the same as your target audience. And most importantly, still do what you like to do for yourself, as that’s your pleasure.
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